GoKawiilEverbloom's renoa becomes first new fiber classification approved by FTC in 25 years
Startup Everbloom has developed a cashmere-like fiber called renoa made from waste protein, including cashmere and wool scraps and down/feather lint from the bedding industry, blended with a biodegradable biopolymer. The U.S. Federal Trade Commission has approved renoa as a new fiber classification, the first such approval in 25 years, and Everbloom says the material is washable and intended to be more affordable than natural cashmere. The company, founded three years ago and based in New York, has produced sample items like gloves and scarves and is now working to scale up production.
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An officially recognized fiber classification could make it easier for Everbloom to market and label renoa commercially, potentially lowering barriers to adoption across the fashion industry. If the material proves durable and scalable, it could offer a cheaper, easier-care alternative to cashmere, whose production has been linked to environmental damage from grazing goats in Central Asia. The use of AI-driven material science also suggests a broader strategy by Everbloom to develop additional sustainable fiber substitutes beyond this first product.
- Everbloom's renoa is the first new fiber classification approved by the FTC in 25 years.
- Renoa is made from waste protein sources like cashmere/wool scraps and bedding industry lint, combined with a biodegradable biopolymer.
- The company aims for renoa to be washable and more affordable than natural cashmere, and is now scaling production.
Source: techcrunch.com — Tim De Chant, 2026-11-01
Published there as: “Here’s what ‘renoa’ — the first new fiber in 25 years — feels like”
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