GoKawiilBrown Brothers Media buys news sites, replaces staff with AI content, claims 50M monthly views
Brown Brothers Media, run by Justin, Lachlan and Brendan Brown, has been acquiring established online publications covering topics like space travel, parenting and business, then laying off much of their writing staff and replacing them with mass-produced AI-generated articles. The company says its network now draws over 50 million page views monthly, a figure roughly corroborated by third-party analytics firm Similarweb, which estimates about 64.7 million average monthly visitors — putting BBM's reach ahead of outlets like CBS News and Forbes.
GoKawiil's interpretation of the reporting above, not reported fact.
This case illustrates how AI-generated content can be weaponized to hijack the reputations of trusted publications for search-engine traffic rather than journalism, accelerating job losses among writers even as one of the company's founders publicly warns about AI threatening writing careers. It also raises alarms about the degradation of information quality online, as legacy outlets with real editorial history get quietly converted into high-volume content farms that outrank genuine reporting.
- Brown Brothers Media acquires niche publications and guts their editorial staff in favor of AI-generated articles.
- The company claims over 50 million monthly page views, with independent estimates suggesting even higher traffic than NPR, CBS News, or Forbes.
- One of the founders publicly warned about AI threatening writers' jobs while his own company was quietly automating content production.
Source: futurism.com — Maggie Harrison Dupré, 2026-09-17
Published there as: “How Three Brothers Built an AI Slop Empire by Buying Legitimate News Sites and Turning Them Into Zombie Content Farms That They Say Get 50 Million Page Views per Month”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.