GoKawiilBrown Brothers Media buys news sites, replaces staff with AI content, claims 50M monthly views
Brown Brothers Media, run by Justin, Lachlan and Brendan Brown, has been acquiring established online publications covering topics like space travel, parenting and business, then laying off much of their writing staff and replacing them with mass-produced AI-generated articles. The company says its network now draws over 50 million page views monthly, a figure roughly corroborated by third-party analytics firm Similarweb, which estimates about 64.7 million average monthly visitors — putting BBM's reach ahead of outlets like CBS News and Forbes.