GoKawiilJohn Ternus Hosts First iPhone Launch as Apple CEO at Fifth Avenue Store
New Apple CEO John Ternus greeted customers in person at Apple's Fifth Avenue store in New York as the iPhone 18 Pro and Pro Max went on sale, taking selfies and signing boxes for fans who had preordered the devices. It marked his first public product launch appearance since succeeding Tim Cook, continuing Apple's tradition of CEO-attended store openings.
GoKawiil's interpretation of the reporting above, not reported fact.
Ternus's hands-on, personable presence signals a leadership style shift from Cook's, emphasizing his background as Apple's former hardware engineering chief. With several more major product launches expected this year, this appearance sets an early tone for how he'll represent Apple publicly and engage with its customer base.
- John Ternus made his public debut as Apple CEO at the iPhone 18 Pro launch event.
- He interacted directly with customers, taking selfies and signing phone boxes.
- More major Apple product launches are anticipated later this year under his leadership.
Apple iPhone 18 Pro Max — This is the very phone launched at the Fifth Avenue event, featuring the durable Ceramic Shield front that famously survived a concrete drop during the unveiling. Grab it if you want Apple's latest flagship hardware straight from launch day excitement.
See Apple iPhone 18 Pro Max on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Mike Sorrentino, 2026-09-18
Published there as: “iPhone 18 Pro Launch Could Be the First of Many for New Apple’s New CEO This Year”
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