GoKawiilToys 'R' Us to open 120 standalone US stores with Go! Retail Group for 2026 holidays
Toys 'R' Us and Go! Retail Group are rolling out 120 new standalone stores across the United States, timed to be ready for the holiday shopping season. Some locations will feature studio spaces designed for creators and toy influencers to debut products and host live events.
GoKawiil's interpretation of the reporting above, not reported fact.
The expansion signals a bet that physical toy retail can still thrive despite years of store closures and competition from online marketplaces. Building influencer-friendly studio spaces into stores shows retailers blending brick-and-mortar shopping with social-media-driven marketing to draw younger, digitally engaged shoppers.
- Toys 'R' Us plans 120 new standalone stores nationwide by the 2026 holiday season.
- The expansion is a partnership with Go! Retail Group.
- Select stores will include studio spaces for creators and influencers to launch products and hold events.
Source: fastcompany.com, 2026-09-21
Published there as: “Toys ‘R’ Us expands again with new store openings: List of standalone locations to grow in 2026”
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