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John Ternus talks CEO offer, AI potential, more in new interview

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Why This Matters

This interview offers a rare, personal look at John Ternus as he steps into the role of Apple's CEO, giving industry watchers insight into his leadership philosophy and priorities. His comments on AI signal how Apple's product strategy may evolve under his leadership, which matters to consumers and competitors alike as the AI race intensifies. The transition also reassures stakeholders about continuity in Apple's culture and values during a high-profile leadership change.

Key Takeaways
Worth a Look

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In a lengthy new interview with Clique TV, Apple CEO John Ternus answered a range of questions covering what excites him about the future, how technology is used in his family, the offer to become CEO, his views on Vision Pro, and more.

New John Ternus interview covers wide range of topics as Apple CEO role begins

Clique TV’s Mouloud Achour and Apple’s new CEO John Ternus sat down for an interview earlier this month, which was just published over the weekend.

Ternus discusses a wide range of topics in the interview, including giving a great defense of Apple Vision Pro. As one of his first major interviews as CEO, he is of course asked about that transition.

On being asked to become Apple’s new CEO

Well, I think when when Tim asked me if it was something I would consider, I would say the good news is I was sitting down [laughter] because I never in a million years would have imagined that happening. To me it’s always just been: be here, focus on the work, build great things, love every minute of it. To be given this opportunity, to be asked about it was pretty mind-blowing. It’s beyond words.

Ternus is also asked about the important lessons he learned from his predecessors, Steve Jobs and Tim Cook. He’s asked for specific quotes from Apple’s former leaders that drive him, but Ternus offers something a little different. He says:

What’s kind of the most important lesson I’ve learned from both of them is “focus on the future.” Right? That’s what we do. You know, yesterday was an amazing day. It was so exciting. We launched a product. Today it’s onto the future, onto the next thing.

On the future he’s envisioning at Apple, which includes AI

I think what’s what’s really interesting about this moment is with AI…generative AI, it is a really powerful technology that means this is the most exciting time in my career to be building products because there’s so many new things we can do, things that previously were just science fiction. And so we’re really excited about, like I said before, taking that technology and leveraging it in different ways to build new experiences, new products, new capabilities, and it’s going to be fun.

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