GoKawiilExecutives cite gut instinct, not AI, at critical decision points
Recounting career-defining moments to graduate students, business leaders repeatedly described relying on intuitive signals rather than data-driven logic when making pivotal decisions, such as choosing collaborators or walking away from deals. The observation, drawn from years of dinners hosted by a former strategic design MBA program director, highlights a form of 'sensemaking' that isn't rooted in rational analysis.
GoKawiil's interpretation of the reporting above, not reported fact.
This suggests a gap between what AI systems can do—synthesize and augment existing information—and human intuition, which appears to detect subtle problems or opportunities that data alone doesn't surface. The framing implies that as AI becomes more embedded in decision-making, organizations may need to consciously preserve space for this less quantifiable human judgment rather than assume it can be automated away.
- Business leaders often credit intuitive 'gut feelings' over data analysis for major decisions.
- The author distinguishes between AI's synthesis capabilities and human sensemaking that detects unstated problems.
- The observations stem from years of conversations between executives and MBA students in a strategic design program.
reMarkable 2 Paper Tablet — This article is about the irreplaceable human sensemaking that happens beyond logic and data he messy, intuitive thinking that AI can't replicate. A distraction-free writing tablet like the reMarkable 2 gives you space to jot down those gut feelings, sketch out ideas, and think through decisions the old-fashioned way, without notifications or algorithms shaping your thoughts. It's a great tool for leaders who want to protect that instinctive, reflective thinking process the piece champions.
See reMarkable 2 Paper Tablet on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-09-22
Published there as: “The sentient intelligence gap”
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