GoKawiilSpotify rolls out 'Taste Profile' recommendation tool to US Premium users
Spotify has launched its 'Taste Profile' feature to Premium subscribers aged 18 and up in the United States, after debuting it in beta in New Zealand earlier this year. The tool lets users see how Spotify's AI interprets their listening habits and adjust it using natural-language requests to change what gets recommended in feeds like Discover Weekly, Made for You, and Wrapped.
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Giving users direct control over the recommendation engine could address a longstanding complaint that Spotify's algorithm overfits to recent listening, such as background sounds or a child's car playlist, rather than genuine preferences. Expanding the test to Spotify's largest market by traffic and revenue suggests the company sees this personalization control as important to retaining engagement, though its real-world effect on satisfaction remains to be seen.
- Taste Profile lets US Premium users view and edit how Spotify's AI models their preferences.
- Users can issue natural-language commands to add variety or adjust genre/artist emphasis.
- The feature, unveiled at SXSW in March, moves from a New Zealand beta to Spotify's biggest market.
Amazon Echo Dot (5th Gen) — If you're diving into Spotify's new Taste Profile feature to fine-tune your recommendations, a smart speaker like the Echo Dot makes it easy to enjoy your personalized Discover Weekly and Wrapped playlists hands-free around the house. It pairs seamlessly with Spotify for voice-controlled playback, letting you skip tracks or queue up new discoveries instantly.”,
See Amazon Echo Dot (5th Gen) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Sarah Perez, 2026-09-23
Published there as: “Spotify’s is giving you the keys to its recommendation algorithm with US launch of ‘Taste Profile’”
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