GoKawiilYouTube adds AI-prompted custom feeds and expands Ask YouTube search
YouTube announced at its Made on YouTube event that users will soon create multiple custom video feeds by typing plain-language prompts, with dedicated homepage tabs for each topic, rolling out on desktop, TV and mobile in the US next month. The company is also expanding its experimental Ask YouTube tool, which can now pull information from videos and outside sources to build comparison tables and answer follow-up questions on a video's watch page.
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The changes push YouTube's search and discovery closer to a chatbot-style experience, echoing shifts already seen at Google. A YouTube spokesperson told CNET that watch time should hold steady or improve and that video titles and channel names will remain visible, but critics may worry this AI-driven summarization could reduce clicks to original videos, similar to traffic declines publishers have reported with AI search elsewhere.
- Custom AI-prompted video feeds roll out in the US next month across desktop, TV and mobile.
- Ask YouTube search now compiles info from videos and external sources into tools like comparison tables.
- YouTube says prior AI features boosted, not hurt, watch time, but the shift raises click-through concerns for creators.
Source: cnet.com — Katelyn Chedraoui, 2026-09-23
Published there as: “YouTube Is Expanding Its AI Search to Be More Like Google’s”
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