GoKawiilDisney raises Disney+ and Hulu prices, ad-free bundle hits $21.99
Disney is increasing prices across its Disney+ and Hulu streaming plans, with the ad-free bundle rising from $19.99 to $21.99 a month and stand-alone ad-free plans climbing to $21.49. Ad-supported stand-alone plans will also rise, to $12.49 a month, according to Disney's support page as first reported by Bloomberg. The changes come about a year after Disney's previous major streaming price increase.
GoKawiil's interpretation of the reporting above, not reported fact.
The hike continues a broader industry pattern, with Netflix, Peacock and Apple TV all raising prices this year, suggesting streaming services are increasingly relying on price increases to boost profitability as subscriber growth alone may not be enough. Disney's own results show streaming revenue climbing partly due to past price hikes, which could explain why the company keeps returning to this lever. At the same time, reported exploration of a free, ad-supported tier suggests Disney may be trying to balance rising prices with new ways to compete against YouTube and Tubi for viewers unwilling to pay more.
- Disney+ and Hulu ad-free bundle rises to $21.99/month, up from $19.99.
- Stand-alone ad-free plans increase to $21.49; ad-supported stand-alone plans rise to $12.49.
- Disney's streaming revenue grew 11% to $5.5 billion in Q3 2026, partly due to prior price increases.
Amazon Fire TV Stick 4K — As streaming subscription prices keep climbing, having a reliable streaming device makes it easier to manage and switch between all your services like Disney+ and Hulu to get the most value. The Fire TV Stick 4K lets you access all major streaming apps in one place, helping you compare and optimize your subscriptions as prices rise.
See Amazon Fire TV Stick 4K on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Lauren Forristal, 2026-09-23
Published there as: “Disney+ and Hulu add to the growing trend of streaming inflation”
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