Spotify launches Taste Profile tool letting users edit recommendations with plain-language input
Spotify has introduced a feature called Taste Profile that allows users to type everyday phrases requesting more or less of specific artists, genres or moods. The tool is designed to give listeners direct input into how the platform's recommendation algorithm shapes their feed.
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Giving users explicit control over recommendations could address long-standing complaints about algorithmic playlists feeling stale or inaccurate, and may help Spotify differentiate itself from rivals relying purely on passive listening signals. It also suggests Spotify is betting that transparency and user agency can boost engagement and retention, though how much real control users get in practice remains to be seen.
- Spotify's Taste Profile lets users type plain-language requests to adjust recommendations.
- The feature targets more granular control over artists, genres and moods.
- It reflects a broader push toward personalized, user-directed algorithmic experiences.
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Published there as: “Spotify is giving you the keys to its algorithm. Here’s how to change what it recommends”
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