GoKawiilFoodNeverComes, a fake food-delivery site, draws 2.7m visitors
Two 26-year-old developers from Udaipur, India, Purvansh Parmar and Anshul Sharma, built FoodNeverComes, a website that simulates ordering food from 22 cuisines without any real transaction or delivery. Users browse 327 dishes and 319 recipes, add items to a cart, watch a fake checkout total, and receive an AI-generated call from a 'rider' who says he cannot find their address, since no food is ever prepared or sent. The site says it has drawn over 2.7 million visitors since launching in June.
GoKawiil's interpretation of the reporting above, not reported fact.
The project appears to tap into the psychological pull of shopping-app rituals - browsing, checkout, tracking - separated from any actual purchase or consumption, suggesting the sensory experience of ordering can itself be the reward. Its rapid traffic growth points to appetite for novelty apps that mimic real commerce without financial stakes, which could inspire similar parody or 'dopamine simulation' products. It also raises questions about how closely user engagement with apps is tied to genuine need versus habit and anticipation.
- FoodNeverComes simulates food delivery ordering with no real food, payment, or delivery.
- Created by two Indian developers, it has attracted 2.7 million visitors since June.
- The site plays on the psychological 'dopamine' appeal of ordering rituals rather than actual consumption.
Source: bbc.co.uk — Soutik Biswas, 2026-09-23
Published there as: “Indians are discovering the thrill of shopping without paying”
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