Meta launches AI tools Horizon Create and Horizon Studio for game creation
Meta introduced two new tools, a mobile app called Horizon Create and a browser-based Horizon Studio, that let users build games for its Horizon platform using AI prompts. Both are launching in early access with a waitlist, and Meta says games made with these tools can be surfaced and played directly within Facebook and Instagram feeds without downloads.
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The move suggests Meta is trying to revive its struggling Horizon platform by lowering the barrier to game creation and tapping into the massive built-in audiences of Facebook and Instagram for distribution. It also mirrors a similar AI-driven creation push by Roblox, indicating a broader industry trend toward prompt-based game development, though it remains unclear whether AI-generated games can match the quality or engagement of handcrafted titles.
- Meta unveiled Horizon Create (mobile) and Horizon Studio (browser) for AI-assisted game building.
- Games made with these tools can be discovered and played directly within Facebook and Instagram feeds.
- The launch parallels Roblox's own AI-powered game creation push and follows Horizon's shift toward mobile.
Meta Quest 3 VR Headset — Since Horizon Create and Horizon Studio games are built for Meta's social and gaming ecosystem, a Quest 3 headset is the natural way to actually experience these AI-generated games in immersive VR. It's Meta's flagship device for accessing Horizon Worlds and the broader Horizon platform this new tooling is designed to grow.
See Meta Quest 3 VR Headset on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Jay Peters, 2026-09-24
Published there as: “Meta is going to let you build games with AI right on your phone”
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