GoKawiilMeta launches AI game-making tools Horizon Create and Horizon Studio
Meta is opening early access to two new AI tools, a mobile app called Horizon Create and a browser-based Horizon Studio, that let creators generate 2D or 3D mobile games from text prompts. The generated games can include multiplayer, progression systems, art direction and difficulty balancing, and can be edited after an initial version is produced. Meta says these games will also be playable directly inside Facebook and Instagram feeds without downloading a separate app.
GoKawiil's interpretation of the reporting above, not reported fact.
By embedding playable games directly into Facebook and Instagram feeds, Meta could turn its social apps into a distribution channel for user-generated games, competing with app stores and platforms like Roblox. The comparison to Google's Project Genie suggests Meta is positioning its tools as capable of producing fuller, longer-lasting games rather than brief interactive demos, though Meta has not detailed how much creative control users retain over AI-generated content. This also appears to be part of a broader push to make Horizon relevant beyond VR headsets.
- Horizon Create (mobile) and Horizon Studio (browser) let users prompt AI to build full 2D/3D games.
- Games made with the tools can be played natively inside Facebook and Instagram feeds.
- Both tools are in early access via waitlist, with unclear limits on creator control over AI output.
Source: techspot.com — Skye Jacobs, 2026-09-26
Published there as: “Meta's new AI tools turn prompts into games you can then play inside Facebook and Instagram feeds”
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