GoKawiilInsta360 confirms it is developing mirrorless cameras and smart glasses
Insta360 cofounder Max Richter says the company, having sold its 10 millionth 360-degree camera and opened a flagship store in Times Square, wants to become a top imaging or even tech company, rivaling Canon, Sony, Nikon and Fujifilm. Founder JK Liu has separately confirmed two mirrorless cameras are in development, one with an unusual design, and Richter says any Insta360 smart glasses would prioritize easy high-quality capture over AI assistant features.
GoKawiil's interpretation of the reporting above, not reported fact.
Richter's comments suggest Insta360 is trying to position itself in a gap between casual smartphone photography and professional camera gear, rather than competing head-on with Meta's AI-focused glasses. Framing the glasses as overtly camera-like rather than covert could be an attempt to sidestep privacy concerns that have dogged rivals, though it's unclear if that fully addresses the issue. The move into mirrorless cameras and glasses would mark a significant expansion beyond Insta360's core 360-degree camera business.
- Insta360 has sold 10 million cameras and opened its first US flagship store in Times Square.
- Cofounder Max Richter says the company aims to become a top imaging or tech company, challenging Canon, Sony, Nikon and Fujifilm.
- Founder JK Liu has confirmed two mirrorless cameras in development, alongside earlier reports of smart glasses plans.
Insta360 X4 360 Camera — If you're intrigued by Insta360's rise in the imaging world, their X4 is the current flagship 360 camera showcasing exactly what put them on the map. It's a great way to try immersive, reframable video capture on a selfie stick before the company's more ambitious mirrorless and glasses projects arrive.
See Insta360 X4 360 Camera on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Sean Hollister, 2026-09-25
Published there as: “Insta360 conquered 360 cameras — now it’s eyeing glasses”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.