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MacBook Air discounts persist even as Apple raises Mac prices industry-wide

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GoKawiil Brief

Apple has raised prices across its Mac lineup, reportedly due to an ongoing memory shortage, making current models less of a bargain than earlier this year. Despite this, retailers are still offering discounts on the 13-inch and 15-inch MacBook Air, while the $699 MacBook Neo remains largely undiscounted at retail but is available refurbished from Apple for $100-$120 less than retail price with a one-year warranty.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The price hikes suggest supply chain pressures, particularly memory costs, are pushing Apple to pass expenses onto consumers after years of increasingly competitive pricing. This could make budget-conscious buyers lean more heavily on discounted or refurbished options like MacBook Neo to get value, since Apple's own affordability push may be losing momentum for now.

Key Takeaways
Worth a Look

Apple MacBook Air M3 — The MacBook Air remains one of Apple's best value laptops, offering MagSafe charging, a vibrant P3 display, and excellent battery life in a portable design. With deals currently available, now's a great time to grab one before memory-related price hikes make future discounts harder to find.

See Apple MacBook Air M3 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Source: 9to5mac.com — Michael Burkhardt, 2026-09-27

Published there as: “These are the best MacBook deals right now: September 2026 Buyer’s Guide”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.