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Apple Black Friday deals: MacBook Air, Apple Watch Ultra, HomeView discounted early

Retailers including Amazon and B&H have launched early Black Friday discounts on Apple products, with the M5 MacBook Air cut by up to $250, Apple Watch Ultra 4 nearly $100 off and Ultra 3 clearance models $250 off, and AirPods Pro 3 and AirPods Max 2 discounted by $50-$100. Amazon has also reopened pre-orders for the new Apple TV 4K ahead of its release next week, alongside pre-order pricing on the new Apple HomeView and the 2026 Apple Polishing Cloth, while B&H is bundling a free $150 gift card with pre-orders of the touchscreen M5 Pro MacBook Pro.

Early Black Friday deals cut prices on Apple MacBook Air, Watch Ultra, AirPods

Retailers including Amazon and Best Buy have launched early Black Friday discounts on Apple products, with the M5 MacBook Air at $250 off—its lowest price in nearly five months—and Apple Watch Ultra 3 models discounted $250 as part of clearance pricing. Other deals include AirPods Pro 3 at $50 off, AirPods Max 2 at $100 off across all colors, a $9 restock of the 2026 Apple Polishing Cloth, and a returning pre-order discount on the new Apple HomeView.

Amazon discounts 13-inch M5 MacBook Air with 1TB storage to $1,349

Amazon is selling the 13-inch MacBook Air configured with Apple's M5 chip, 16GB of RAM, and a 1TB SSD for $1,349, a $250 reduction from its list price. The retailer says this matches the lowest price the configuration has reached since June.

Apple deals: AirPods Pro 3, Apple Watch Ultra 4, MacBook Air and Beats 360 discounted

Retailers including Amazon and Apple's refurbished store are running discounts across several Apple and Beats products, including AirPods Pro 3 at over 20% off, Apple Watch Ultra 4 models near $100 off, M5 MacBook Air up to $200 off, and the M5 Max Mac Studio at a $200 discount. Beats 360 headphones and a Beats USB-C cable are also at their lowest prices tracked so far.

Apple to drop non-touch option from premium MacBook Pro line by 2027

According to Bloomberg's Mark Gurman, Apple plans to phase out non-touchscreen versions of its higher-end MacBook Pro models equipped with Pro and Max chips, starting in 2027. The entry-level 14-inch MacBook Pro will keep its current non-touch design and is expected to get an M7 chip and a thinner chassis instead.

Apple MacBook Air and Neo discounts return this November after price hikes

Retailers are currently offering discounts across the 13-inch and 15-inch MacBook Air lineup, following earlier price increases Apple made this year due to a memory shortage. The budget MacBook Neo, priced at $699, has no retail discounts, but Apple's refurbished store sells it for $100-120 off with a one-year warranty.

Apple @ Work column argues rising AI token costs could make Mac hardware look cheap

In the latest Apple @ Work column, IT writer Bradley Chambers argues that while Apple hardware prices have risen, Macs remain relatively affordable compared to historical pricing and performance gains. He points to growing enterprise AI token costs, driven by agentic tools performing multistep tasks, as a factor that could make Apple Silicon's upfront cost seem minor by comparison.

Apple raises MacBook Neo education price again to $649

Apple has increased the education price of the MacBook Neo to $649, just $50 below its standard retail price. The laptop launched at $599 with a $499 education price, but both prices rose by $100 in June, and the student discount has now shrunk further, putting it $150 above its original education price.

New MacBook Pro with PROLED XDR revives glowing Apple logo on lid

Apple's newly unveiled MacBook Pro with PROLED XDR display brings back an illuminated Apple logo on the lid, a feature phased out since the 12-inch MacBook in 2015. CEO John Ternus teased the detail ahead of launch, and it was confirmed alongside other design changes in the new model.

Amazon discounts AirPods Pro 3 to $199.99, AirPods 4 to $99 in latest Apple deals batch

Amazon is selling AirPods Pro 3 for $199.99, about $50 off list price, while Woot offers AirPods 4 with ANC for $99, a 45% cut from their original $179 price. Other deals include the 24GB M5 MacBook Air at $200 off, a record-low price on a single AirTag 2, and the first cash discount on Beats 360 headphones, alongside accessory deals on Apple's 40W Dynamic Power Adapter and Apple Pencil USB-C.

Apple's Mac mini undercuts MacBook Air and Neo on price and performance

Apple's cheapest laptop, the MacBook Neo, starts at $699 with an A18 Pro chip and 8GB of RAM, while the more popular MacBook Air starts at $1,299. The Mac mini desktop offers more processing power than either laptop while costing less, making it a budget option for buyers who don't need portability.

Amazon discounts AirPods Pro 3 by 20%, cuts M5 MacBook Air by $200

Amazon has reinstated a 20% discount on Apple's AirPods Pro 3, pricing them at $199.99, alongside a continuing $69 offer on the Apple Pencil (USB-C). The retailer is also offering Apple's entry-level M5 MacBook Air at $200 off with a bundled 70W charger, and AirTag 2 at its lowest price yet, while Twelve South launched its new Airfly View accessory and restocked the Airfly Drive CarPlay adapter.