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OpenAI launches $500 Pro 500 tier, cuts usage limits on $200 Pro plan

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GoKawiil Brief

OpenAI unveiled a new $500-per-month Pro 500 subscription at its DevDay event, offering its highest usage allowance and an 'Ultrafast' speed tier that generates up to 300 tokens per second in Codex and Work apps. Simultaneously, the company reduced allowances for its existing $200 Pro tier, cutting Codex/Work usage from 20x to 10x the Plus allowance and halving weekly GPT-6 Pro message caps from 200 to 100, though it says current subscribers will keep existing limits temporarily and receive a one-time credit afterward.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The move suggests OpenAI is trying to segment its highest-spending users into a pricier tier after the $200 Pro plan became an industry standard, following moves by Anthropic and Perplexity to match that price point. Reducing the value of the $200 tier could push power users toward the new $500 plan, and rivals may eventually follow with their own premium tiers, as they did previously.

Key Takeaways

Source: engadget.com — Igor Bonifacic, 2026-09-29

Published there as: “OpenAI adds $500(!) Pro subscription, nerfs its existing $200 tier”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.