GoKawiilGoogle product manager outlines two free ways to boost Business Profile traffic
Michael Gnagy, a Google product manager, says businesses can improve visibility on Search and Maps by connecting their Google Business Profile to Gemini and by posting content directly to the profile rather than relying solely on Instagram Stories. He explains Gemini can analyze a listing's photos, videos and reviews and answer owners' natural-language questions about what needs attention. Gnagy also notes that ephemeral content like Instagram Stories often isn't indexed by Google, while direct posts can appear on both Search and Maps.
GoKawiil's interpretation of the reporting above, not reported fact.
This suggests Google is positioning Gemini as a tool that could simplify local SEO for small business owners who lack marketing expertise, potentially increasing engagement with Business Profile as a product. It also highlights a gap between social-media content strategies and what actually gets surfaced in Google's ecosystem, which could push businesses to diversify where they post.
- Gemini can now connect to Google Business Profile to give tailored recommendations
- Content posted as Instagram Stories often isn't indexed by Google
- Direct posts to Business Profile can appear on both Search and Maps
Source: entrepreneur.com — Shawn P. Walchef, 2026-09-29
Published there as: “A Google Employee Shares 2 Easy Ways Business Owners Can Get More Traffic — For Free”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.