GoKawiilGoogle product manager outlines two free ways to boost Business Profile traffic
Michael Gnagy, a Google product manager, says businesses can improve visibility on Search and Maps by connecting their Google Business Profile to Gemini and by posting content directly to the profile rather than relying solely on Instagram Stories. He explains Gemini can analyze a listing's photos, videos and reviews and answer owners' natural-language questions about what needs attention. Gnagy also notes that ephemeral content like Instagram Stories often isn't indexed by Google, while direct posts can appear on both Search and Maps.