GoKawiilEx-EVGA manager details Nvidia pricing pressure that preceded 2022 exit
Former EVGA product manager Brendon Ray Hedrick published an account describing how Nvidia's 2016 Founders Edition cards put it in direct competition with board partners like EVGA. He also says Nvidia required partners to sell at least one model at the announced MSRP even at a loss, threatening reduced chip allocations for those who didn't comply, forcing EVGA to offer loss-leading cards alongside pricier premium versions.
GoKawiil's interpretation of the reporting above, not reported fact.
Hedrick's account suggests that Nvidia's supply and pricing rules squeezed board partner margins over several years, which could help explain EVGA's eventual 2022 withdrawal from the GPU business. As a first-hand recollection rather than an official EVGA or Nvidia statement, it offers insight into board-partner economics but represents one former employee's interpretation of events.
- EVGA's exit from GPUs in 2022 followed years of strained relations with Nvidia, according to a former employee.
- Nvidia's Founders Edition cards, launched in 2016, put it in direct competition with its own board partners.
- Nvidia allegedly tied chip allocation to partners selling at least one model at MSRP, even at a loss.
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Published there as: “Former EVGA employee recounts company’s degrading relationship with Nvidia before 2022 blow-up”
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