GoKawiilEx-EVGA manager details Nvidia pricing pressure that preceded 2022 exit
Former EVGA product manager Brendon Ray Hedrick published an account describing how Nvidia's 2016 Founders Edition cards put it in direct competition with board partners like EVGA. He also says Nvidia required partners to sell at least one model at the announced MSRP even at a loss, threatening reduced chip allocations for those who didn't comply, forcing EVGA to offer loss-leading cards alongside pricier premium versions.