Huawei signals 'moderate' price hikes, joining Apple, Samsung, Google
Huawei chairman Richard Yu told Chinese media the company plans moderate price increases, citing roughly $200 in added costs per device from rising memory and component prices that have hurt profitability. The comment came alongside the launch of Huawei's Mate 90 series, including a special edition priced near $2,835 and a detachable 10x optical zoom camera module.
GoKawiil's interpretation of the reporting above, not reported fact.
Huawei's move suggests the memory-cost squeeze already hitting Apple, Samsung and Google is now reaching Chinese manufacturers too, pointing to a broader industry-wide pricing shift rather than isolated decisions by individual brands. Yu's warning that sub-$200 phones will suffer most aligns with Counterpoint Research's forecast of 230 million fewer budget units sold by 2030, which could push more buyers toward costlier mid-range and premium devices—a shift that may favor Huawei's existing premium-focused lineup.
- Huawei plans 'moderate' price increases due to rising memory and component costs, according to chairman Richard Yu.
- The company says it has been absorbing about $200 in extra costs per device, hurting profitability.
- Analysts at Counterpoint Research predict rising costs could eliminate 230 million sub-$200 phone sales by 2030.
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Published there as: “Brace yourselves: Another major phone brand is signaling a price hike”
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