GoKawiilPlayboy survey finds Gen Z reporting less sex and masturbation than prior generations
Playboy revived its 1983 sex questionnaire and administered it to Generation Z respondents, finding reduced rates of sexual activity and masturbation compared with earlier eras. Respondents cited pornography use, anxiety, and financial stress as reasons for the decline, according to the magazine's reporting.
GoKawiil's interpretation of the reporting above, not reported fact.
The findings add to a broader set of surveys suggesting younger adults are delaying or reducing sexual activity, which researchers and commentators have linked to economic precarity and digital habits. If accurate, such shifts could have longer-term implications for relationship formation, mental health research, and how brands like Playboy position themselves to younger audiences.
- Playboy recreated a 1983 sex survey and applied it to Gen Z respondents
- Respondents reported less sex and masturbation than earlier generations surveyed
- Cited causes include pornography, anxiety, and financial pressure
Source: fastcompany.com, 2026-10-01
Published there as: “‘Sex is not a priority’: Gen Z on why they’re not hooking up”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.