GoKawiilAvengers: Endgame reclaims global box office record after Encore rerelease
Marvel Studios' rerelease of Avengers: Endgame, dubbed Encore and featuring about four minutes of new footage teasing Avengers: Doomsday, has pushed the film's worldwide total to $2.9255 billion, edging past Avatar's $2.9237 billion. The Encore opening weekend grossed $86 million globally, the second-biggest rerelease opening ever, before dropping sharply to $18.8 million in its second weekend.
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The move suggests studios increasingly treat older blockbusters as marketing vehicles for upcoming releases rather than just catalog titles, since the new footage was timed to promote December's Avengers: Doomsday. Because the margin between Endgame and Avatar remains thin, the record could flip again if Avatar gets its own rerelease, indicating this box office rivalry is likely to continue for years.
- Endgame's worldwide total now stands at $2.9255 billion, narrowly ahead of Avatar's $2.9237 billion.
- The Encore rerelease added four minutes of footage previewing Avengers: Doomsday, due in December.
- Opening weekend earned $86 million globally and topped North America, but takings fell sharply in week two.
Avengers: Endgame 4K Ultra HD Blu-ray — With Endgame back in the headlines as the top-grossing film ever, it's a great time to revisit the saga's finale in stunning 4K detail at home. This release includes bonus features and behind-the-scenes content that deepen your appreciation of the Marvel epic ahead of Avengers: Doomsday.
See Avengers: Endgame 4K Ultra HD Blu-ray on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techspot.com — Skye Jacobs, 2026-10-05
Published there as: “Avengers: Endgame overtakes Avatar again to become the highest-grossing movie of all time”
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