GoKawiilASOS confirms breach after hackers push 'ASOS HACKED' alerts via app
ASOS confirmed unauthorized access to third-party platforms it uses to communicate with customers, after hackers sent rogue push notifications through the ASOS mobile app claiming to have breached its Snowflake data environment. The company says names and contact details may have been exposed, but has not verified the Snowflake compromise claim or disclosed how many customers are affected. ASOS says payment card data and account passwords do not appear to be impacted.
GoKawiil's interpretation of the reporting above, not reported fact.
The incident shows attackers exploiting a retailer's own trusted communication channels to spread claims and links directly to customers, which could increase the risk of follow-on phishing even if the underlying data claims are unverified. ASOS's reluctance to confirm the Snowflake breach claim suggests the company may still be investigating the scope, leaving customers uncertain about the true extent of exposure.
- ASOS confirmed unauthorized access to third-party customer communication platforms.
- Hackers used the official ASOS app to push a notification claiming a Snowflake data breach.
- ASOS has not verified the Snowflake claim or disclosed the number of affected customers.
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Published there as: “ASOS confirms data breach after “HACKED” in-app notifications”
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