GoKawiilAmazon's shopping-preferences page reveals inferred physical traits like body shape
A Threads user discovered that Amazon's account settings include a page of behavioral assumptions based on purchase history, among them a note suggesting she 'has flat buttocks.' The post went viral, prompting other users to check their own Amazon profiles for similarly personal inferences, which can be found under 'Your Shopping preferences' in account settings.
GoKawiil's interpretation of the reporting above, not reported fact.
The viral reaction suggests many users were unaware how granular Amazon's purchase-based profiling can get, extending beyond product recommendations into inferred physical and lifestyle traits. This could renew scrutiny of how retailers build and store behavioral profiles, and whether such inferences should be more clearly disclosed or easier to control.
- Amazon maintains a 'Shopping preferences' page that lists assumptions drawn from purchase history.
- A viral Threads post about an inferred 'flat buttocks' trait drew over a million views.
- Users can view and edit these inferred details via account settings on desktop or mobile.
Source: techcrunch.com — Amanda Silberling, 2026-10-06
Published there as: “How to find out if Amazon thinks you have ‘flat buttocks’”
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