GoKawiilAmazon lets users view AI-generated shopper profiles in account settings
A viral Threads post revealed that Amazon's shopping preferences page includes an 'About You' section with inferred personal traits, including one user whose profile stated she 'has flat buttocks.' The feature, accessible through account settings, generates descriptions based on purchase history, ranging from mundane habits like coffee consumption to more unusual physical assumptions, and can be edited or deleted by users.
GoKawiil's interpretation of the reporting above, not reported fact.
The discovery highlights how extensively retailers like Amazon analyze purchase data to build inferred personal profiles, often without customers' prior awareness that such specific characterizations exist. This could raise questions among consumers about the boundaries of algorithmic inference and what assumptions companies make about intimate personal details from seemingly unrelated purchases.
- Amazon's 'About You' settings page shows inferred traits based on shopping history
- Some descriptions are mundane (coffee drinking, gaming) while others are highly personal or unexpected
- Users can view, edit, or delete these AI-generated characterizations through their account settings
Source: theverge.com — Emma Roth, 2026-10-07
Published there as: “Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends”
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