GoKawiilAmazon lets users view AI-generated shopper profiles in account settings
A viral Threads post revealed that Amazon's shopping preferences page includes an 'About You' section with inferred personal traits, including one user whose profile stated she 'has flat buttocks.' The feature, accessible through account settings, generates descriptions based on purchase history, ranging from mundane habits like coffee consumption to more unusual physical assumptions, and can be edited or deleted by users.