GoKawiilVenmo launches 'split-to-earn' cash back for bill-splitting on credit cards
Venmo introduced a feature called split-to-earn that gives credit cardholders additional cash back when they use the app to divide eligible purchases with friends. The reward applies on top of existing cash-back terms for qualifying transactions.
GoKawiil's interpretation of the reporting above, not reported fact.
The move could be an attempt by Venmo to make its payment app more central to everyday group spending, such as splitting dinner bills, by tying it directly to card rewards. This suggests PayPal-owned Venmo is looking for new ways to differentiate itself from rival peer-to-peer payment apps like Cash App and Zelle.
- Venmo's new 'split-to-earn' feature rewards credit cardholders with extra cash back for splitting purchases via the app
- The incentive applies specifically to eligible transactions split among friends
- The feature ties social payment behavior directly to credit card rewards programs
Source: fastcompany.com, 2026-10-07
Published there as: “Venmo just turned splitting the bill into a credit card rewards category”
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