GoKawiilAmazon replaces Fire tablets with new Alexa Tablet lineup starting at $230
Amazon is launching three new Alexa Tablets—the 8, 11, and 12 Pro—to replace its Fire tablet line, available in the US, Mexico and Canada from October 14, and in the UK, Germany, France, Italy and Spain five days later. Prices start at $230 for the 8.7-inch Alexa Tablet 8 and go up to $500 for the 12-inch Alexa Tablet 12 Pro, which Amazon says is its fastest tablet yet with improved processing and graphics. An anti-glare Nanomatte display option costs an extra $50, and a $90 stylus is available for the Pro model.
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The rebrand and spec jump suggest Amazon is trying to compete more directly with mid-range tablets from Apple and Samsung rather than only offering budget devices. Features like on-device AI processing via the new NPU chips indicate Amazon may be positioning these tablets to support more Alexa-driven AI features going forward. The productivity-focused 12 Pro, with its stylus accessory, hints at an ambition to capture users who want tablets for work, not just media consumption.
- Alexa Tablets replace Fire tablets, launching October 14 in North America and October 19 in parts of Europe.
- Three models—Alexa Tablet 8 ($230), Alexa Tablet 11 ($330), and Alexa Tablet 12 Pro ($500)—target different use cases from entertainment to productivity.
- New chips with dedicated NPUs enable on-device AI processing, while accessories like a $90 stylus and $50 anti-glare screen option expand the ecosystem.
Amazon Alexa Tablet 11 — This new tablet hits a sweet spot with its sharp 2.5K 90Hz display, on-device AI processing via the MDLA NPU, and Dolby Atmos speakers for immersive entertainment. It's a great fit if you're looking to upgrade from an older Fire tablet to Amazon's more premium Alexa-powered lineup announced this October.
See Amazon Alexa Tablet 11 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Kris Holt, 2026-10-08
Published there as: “Everything Amazon has announced so far in October 2026”
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