GoKawiilTrump's push to rebrand 'AI' as 'Artificial Super Intelligence' puts spotlight on OpenAI's name
President Trump has begun promoting the term 'Artificial Super Intelligence' in place of 'AI,' reportedly describing those who resist the shift as 'the enemy.' OpenAI, which has built close ties to the Trump administration, has not commented on whether it will alter its branding to match the new terminology.
GoKawiil's interpretation of the reporting above, not reported fact.
OpenAI's relationship with the White House could make the company a visible test case for whether private firms adopt administration-favored language, since its very name is built around the term Trump is now discouraging. The episode highlights how political rhetoric around AI terminology could create pressure on companies to publicly align themselves with the administration's preferred framing.
- Trump is promoting 'Artificial Super Intelligence' as a replacement term for 'AI'
- He has reportedly called those who don't adopt the rebrand 'the enemy'
- OpenAI's close ties to Trump raise questions about whether it will adjust its naming or messaging
Source: fastcompany.com, 2026-10-09
Published there as: “Trump’s AI rebrand raises an awkward question for OpenAI”
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