Ai Rebrand - GoKawiil

Trump's push to rebrand 'AI' as 'Artificial Super Intelligence' puts spotlight on OpenAI's name

President Trump has begun promoting the term 'Artificial Super Intelligence' in place of 'AI,' reportedly describing those who resist the shift as 'the enemy.' OpenAI, which has built close ties to the Trump administration, has not commented on whether it will alter its branding to match the new terminology.

fastcompany.com · 2026-10-09

Slovenia's .si domain registrations spike 2,100% after Trump's 'super intelligence' push

Slovenia's domain registry, Register.si, reported 44,000 .si domain registrations in September, up from fewer than 2,000 in August, including 11,000 in a single day on 30 September. Registry spokesperson Klara Herman called the surge 'unprecedented' and linked it to President Trump's 11 September UN speech urging that AI be rebranded 'super intelligence,' or SI—matching Slovenia's country-code suffix.

bbc.co.uk · 2026-10-01