GoKawiilWhite House push to rename AI as 'Super Intelligence' tests industry loyalty
A White House directive has told federal agencies to replace the term 'artificial intelligence' with 'Super Intelligence' or 'SI' in official communications and procurement documents, arguing AI systems now amplify rather than imitate human ingenuity. Government websites, including the NIH's, have begun swapping in the new terminology, with some adding banners noting the transition, while other agencies like the Pentagon have slipped and used the old term.
GoKawiil's interpretation of the reporting above, not reported fact.
The shift echoes past Trump administration renaming efforts, such as the Gulf of America, where adopting the new term became a marker of political allegiance and resistance drew retaliation like the AP's press-access ban. Because AI touches far more of daily American life than geographic names, this rebrand could pressure companies and agencies far beyond government to adopt the term or risk being seen as oppositional, though it remains unclear how widely the private sector will comply.
- A White House directive is replacing 'artificial intelligence' with 'Super Intelligence' or 'SI' across federal agencies.
- Government solicitations, like an ICE surveillance contract, already use the new terminology, with some agencies flagging the transition.
- Past renaming efforts suggest adoption of the term could become a test of political loyalty, as seen with the Gulf of America dispute and the AP.
Source: technologyreview.com — James O'Donnell, 2026-11-03
Published there as: “Here’s who is falling in line for Trump’s “Super Intelligence” loyalty test”
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