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Agencies slow to adopt Trump's 'Super Intelligence' AI rebrand order

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GoKawiil Brief

A month after President Trump signed an executive order directing government agencies to replace the term 'artificial intelligence' with 'Super Intelligence,' adoption has been uneven. Some government websites and documents have begun using the new terminology, but many tech companies and officials continue to use 'AI.'

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The report suggests the rebrand is becoming less a terminology shift and more a marker of political allegiance, with usage of 'Super Intelligence' potentially signaling loyalty to the administration while continued use of 'AI' could draw scrutiny. This framing raises questions about how language choices in government and industry could be politicized going forward.

Key Takeaways

Source: technologyreview.com — Thomas Macaulay, 2026-11-03

Published there as: “The Download: controlling AI agents and “Super Intelligence” loyalty tests”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.