GoKawiilApple launches 'Switch to Safari' campaign targeting Chrome users
Apple debuted a new webpage and two YouTube videos urging Mac and iPhone users to switch from Chrome to Safari. The campaign cites claims of up to 5 extra hours of video streaming battery life, up to 35% faster loading of frequently visited sites, and stronger privacy protections including blocking third-party trackers. It also highlights features like Distraction Control, Notify Me, Profiles, and Apple Pay in a side-by-side comparison with Chrome.
GoKawiil's interpretation of the reporting above, not reported fact.
The push follows Apple's earlier 'Privacy on iPhone' campaign, suggesting an ongoing effort to position Safari as a privacy-focused alternative to Google's dominant browser. By emphasizing battery life and speed alongside privacy, Apple appears to be broadening its pitch beyond privacy-conscious users to those concerned with everyday performance, which could pressure Chrome's market share on Apple devices.
- Apple launched a dedicated 'Switch to Safari' webpage and two promotional YouTube videos.
- Claims include up to 5 extra hours of battery life and 35% faster site loading versus Chrome on Mac.
- This follows Apple's earlier 'Privacy on iPhone' campaign, continuing its broader anti-Chrome messaging.
Apple MacBook Air M2 — If you're diving into Safari's efficiency and battery-saving perks, there's no better place to experience them than on a Mac itself. The MacBook Air pairs beautifully with Safari's optimizations, giving you longer unplugged browsing sessions and snappy performance highlighted in Apple's new campaign.
See Apple MacBook Air M2 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Chance Miller, 2026-10-12
Published there as: “Apple’s new ‘Switch to Safari’ campaign details why you should ditch Chrome”
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