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Intelligent Tracking Prevention

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Apple launches 'Switch to Safari' campaign targeting Chrome users

Apple debuted a new webpage and two YouTube videos urging Mac and iPhone users to switch from Chrome to Safari. The campaign cites claims of up to 5 extra hours of video streaming battery life, up to 35% faster loading of frequently visited sites, and stronger privacy protections including blocking third-party trackers. It also highlights features like Distraction Control, Notify Me, Profiles, and Apple Pay in a side-by-side comparison with Chrome.