GoKawiilApple unveils $299 HomeView smart display, its first entry into the category
Apple announced the HomeView, a 7-inch smart display with a speaker base and wall-mounted version both priced at $299, at a New York event. The device runs new software called HomeView rather than iOS or iPadOS, lacks an App Store, and instead offers a curated set of apps including FaceTime, Messages, Safari and some third-party apps like Spotify. Preorders are open now, with sales starting November 13.
GoKawiil's interpretation of the reporting above, not reported fact.
The launch suggests Apple is finally moving to compete directly with Amazon and Google in the smart display market it had avoided for a decade, a space the source notes those rivals have long dominated. Limiting the device to curated apps rather than an open App Store could keep Apple's tight control over quality and privacy, but may also constrain third-party developer interest compared to open platforms. The timing alongside other new smart home products points to a broader push by Apple to revive a home ecosystem that has lagged behind its phone and wearable businesses.
- Apple's first smart display, HomeView, costs $299 in speaker or wall-mounted form.
- It runs new HomeView software, not iOS or iPadOS, and has no App Store.
- Preorders are live now, with sales starting November 13 as part of a wider smart home product push.
Source: wired.com — Julian Chokkattu, 2026-10-13
Published there as: “The Apple HomeView Is Like a Giant Apple Watch for the Home”
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