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Facebook adds 'Your Algorithm' tool to let users steer feed recommendations

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GoKawiil Brief

Meta is rolling out a 'Your Algorithm' feature on Facebook that lets users mark topics as 'interested' or 'not interested' directly from posts or a dedicated menu, with the feed and Reels updating in real time. The feature, which already launched on Instagram and as 'Dear Algo' on Threads, also lets users type natural-language feedback about what they want to see more or less of. Meta says it is using large language models in its ranking systems to interpret this feedback and adjust recommendations within the same session.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

Giving users more direct, conversational control over recommendations could ease long-standing criticism that opaque algorithms shape feeds without user input. It also signals Meta's broader push to embed LLMs across its products, potentially making personalization faster but raising questions about how much real control users gain versus how the system interprets open-ended feedback.

Key Takeaways

Source: theverge.com — Stevie Bonifield, 2026-10-13

Published there as: “Facebook will let you customize your feed algorithm using AI”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.