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Meta brings 'Your Algorithm' natural-language feed controls to Facebook

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GoKawiil Brief

Meta has launched 'Your Algorithm' on Facebook, a feature first introduced on Instagram that lets users describe in their own words what content they want more or less of in Feed and Reels. The tool is integrated into the three-dot menu alongside existing 'Interested' and 'Not interested' options, and Meta says it may ask follow-up questions to refine recommendations, with changes applied in real time.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The update suggests Meta is responding to growing user demand for transparency and control over opaque recommendation algorithms. By letting people explicitly steer their feeds, Meta appears to be positioning Facebook closer to personalized streaming-style experiences rather than purely automated curation, which could help with user retention as competition for attention intensifies.

Key Takeaways

Source: techcrunch.com — Lauren Forristal, 2026-10-13

Published there as: “Facebook is giving users more control over their algorithm”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.