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Meta adds 'your algorithm' menu to let Facebook users tune their feed

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GoKawiil Brief

Meta is rolling out a feature letting Facebook users open a new 'your algorithm' panel on posts and Reels to mark topics as interests or 'not interested,' plus a text box to describe in their own words what they want to see. Meta says the tool works because it now uses large language models in its ranking systems, allowing it to interpret natural-language requests rather than just inferring interests from engagement. The feature follows a similar rollout on Instagram earlier this year.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

Letting users directly describe preferences could give people more visible control over recommendations that have long felt opaque, though the Instagram version reportedly couldn't prioritize posts from followed accounts or reduce ads, suggesting real limits on how much control is actually granted. Whether Facebook users can request broader changes, like less AI-generated content, remains untested and could reveal how far Meta is willing to let the algorithm be steered against its own engagement incentives.

Key Takeaways

Source: engadget.com — Karissa Bell, 2026-10-13

Published there as: “Don't like your Facebook feed? Meta wants to know what you want to see instead”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.