GoKawiilShopify lets shoppers link any AI agent to its product catalog
Shopify announced that customers can now connect third-party AI agents to their Shop accounts to browse and buy from its catalog of over a billion listings, without requiring a special partnership like the one it struck with Meta's Muse in September. Purchases go through the one-click Shop Pay checkout, with orders tracked in the Shop app, and buyers can set spending limits or shipping preferences but must approve each purchase.
GoKawiil's interpretation of the reporting above, not reported fact.
The move extends Shopify's push into agentic commerce beyond its Meta partnership, positioning it to capture transactions regardless of which AI assistant a shopper prefers. It also deepens an industry-wide contest over who controls agent-driven shopping, echoing disputes between Amazon and AI firms like Perplexity over whether agents can transact on retailers' sites without permission.
- Shopify now allows any AI agent, not just Meta's Muse, to buy from its catalog of over a billion listings
- Purchases require buyer approval and use Shop Pay checkout, with orders tracked via the Shop app
- The expansion reflects a broader industry race, involving Amazon, Google and Perplexity, to dominate AI-driven shopping
Source: theverge.com — Mia Sato, 2026-10-13
Published there as: “Shopify opens its catalog up to more AI agents”
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