Meta says more than 10 million people in the US and Canada have activated its agentic AI tool Muse, with over 25% using it for shopping and average purchases above $200. But roughly 50 companies across travel, retail, telecom and finance told WIRED or said on earnings calls that orders, bookings and cancellations tied to Muse and similar agents remain minimal, with firms like DoorDash, T-Mobile, Hilton, Ally Financial and eBay describing activity as negligible.
wired.com
· 2026-10-31
Shopify announced that customers can now connect third-party AI agents to their Shop accounts to browse and buy from its catalog of over a billion listings, without requiring a special partnership like the one it struck with Meta's Muse in September. Purchases go through the one-click Shop Pay checkout, with orders tracked in the Shop app, and buyers can set spending limits or shipping preferences but must approve each purchase.
theverge.com
· 2026-10-13
American Express has unveiled a new system called the Intent Intelligence Framework, built to verify and preserve a customer's actual purchase instructions as AI agents carry out transactions. The framework starts with a Create Intent API meant to capture that intent before an agent completes a purchase, and it builds on Amex's ACE Developer Toolkit launched in April.
techcrunch.com
· 2026-10-13
Meta is reportedly seeking to help define industry standards governing how autonomous AI shopping and commerce agents operate safely. The move comes amid reports that Meta's own Muse agent has faced multiple privacy and security issues in the less than a month since its launch.
gizmodo.com
· 2026-10-06
Experts predict that by 2026, commerce will be transformed through the rise of shopping agents, drone deliveries for essential goods, and enhanced in-store intelligence systems. These innovations aim to streamline transactions and improve operational insights for retailers. The focus is on integrating AI and autonomous delivery to create more efficient and responsive shopping experiences.
fastcompany.com
· 2026-10-06
Shopify announced that browser-based AI agents can now finish transactions on merchant checkout pages, including through Shop Pay, rather than just searching products and building carts. The update adds three tools—get_checkout, update_checkout, and complete_checkout—that let agents read and modify checkout details and submit orders once a buyer authorizes it. The feature is rolling out to all eligible Shopify merchants, according to staff product manager Gil Greenberg.
techcrunch.com
· 2026-09-28
A banking industry group representing major U.S. banks released a report expressing concern about agentic commerce, where AI agents make purchases on behalf of consumers. The report warns that this emerging shopping method could lead to increased scams, fraud, and payment disputes.
gizmodo.com
· 2026-09-22
Ron Johnson, who built Apple's retail store network starting in 2000, says he doesn't believe AI shopping agents will fundamentally change how people buy products. He argues that for significant purchases like laptops, consumers still want to physically handle items rather than let an AI complete the transaction, even as companies like Google and OpenAI push tools that let agents research, compare, and buy on a shopper's behalf.
techcrunch.com
· 2026-09-21
Amazon began showing an error message to Meta's AI assistant Muse over the weekend, stating that unauthorized AI agents violate its Conditions of Use. As a result, Muse can no longer complete purchases on Amazon, forcing users to shop elsewhere.
techcrunch.com
· 2026-09-21
Google has rolled out new infrastructure aimed at supporting agentic commerce, where AI agents complete purchases on behalf of users. A payments infrastructure veteran notes that the underlying payment systems for this technology remain unresolved, echoing a recurring pattern where new commerce tech launches on rails not built for it.
fastcompany.com
· 2026-09-18
Mastercard has launched a program that issues virtual payment cards specifically to AI agents so they can complete purchases on behalf of consumers. The initiative pushes 'agentic commerce'—where software autonomously browses, selects and buys items—further into the mainstream payments ecosystem.
gizmodo.com
· 2026-09-17
Tailwind Labs, creator of the widely used Tailwind CSS framework, announced it is joining Shopify. The framework, installed over 110 million times weekly and used by companies like OpenAI, X, Cloudflare and Reddit, will now be developed within Shopify's product ecosystem rather than as a standalone business.
tailwindcss.com
· 2026-09-09
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