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Apple's fourth-gen Apple TV 4K jumps to $300, drops 64GB option

read original get Apple TV 4K (3rd generation) → more articles
GoKawiil Brief

Apple announced a new Apple TV 4K on Tuesday, cutting the cheaper 64GB Wi-Fi-only model and raising the price of the sole remaining 128GB Wi-Fi/Ethernet version to $300. The update adds a faster chip, Find My support for the remote, built-in far-field microphones for Siri, a dedicated AV1 decoder for higher-quality streaming, and the ability to pair HomePod 2 and HomePod Mini 2 speakers into a surround sound setup.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The reviewer suggests the price hike positions Apple's streaming box well above rivals that cost roughly half as much, which could make it a harder sell despite added hardware capability. The new HomePod-based surround feature hints Apple may be trying to pull users deeper into its speaker ecosystem rather than compete purely on streaming value, though the reviewer notes several hoped-for features, like broader audio passthrough, were still left out.

Key Takeaways
Worth a Look

Apple TV 4K (3rd generation) — If the new $300 Apple TV 4K feels like overkill, the previous generation still delivers excellent 4K HDR streaming, fast performance, and tight integration with HomeKit and AirPlay at a friendlier price. It's a great pick for anyone deep in the Apple ecosystem who wants a reliable streaming box without paying for the latest bells and whistles.

See Apple TV 4K (3rd generation) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Source: theverge.com — John Higgins, 2026-10-14

Published there as: “As a TV enthusiast, I was hoping for more from the Apple TV 4K”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.