GoKawiilSurvey: 70% of US shoppers plan to buy during Black Friday, Cyber Monday
A new survey finds that 70% of Americans intend to make purchases during this year's Black Friday and Cyber Monday sales events. The report ties the trend to growing emphasis on bargain hunting as a core part of holiday shopping plans.
GoKawiil's interpretation of the reporting above, not reported fact.
The survey's framing suggests that rising financial pressure on households may be pushing more shoppers toward deal-driven purchasing rather than spending freely. This could indicate retailers will lean harder into discount promotions to capture budget-conscious consumers this holiday season.
- 70% of Americans plan to shop Black Friday or Cyber Monday sales
- Financial stress is cited as a factor driving demand for deals
- Bargain hunting is becoming a bigger part of holiday shopping strategy
Source: fastcompany.com, 2026-10-14
Published there as: “70% of Americans plan to shop Black Friday or Cyber Monday this year. Here’s what’s driving the surge”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.