GoKawiilSproos! grows to $3.9M revenue with colorful renter-friendly bathroom fixtures
Plumbing veteran Benjamin Fix and co-founder Greg Reinecker launched sproos! in November 2022 after raising about $250,000 from friends and professional contacts. The direct-to-consumer home and bath brand, which sells colorful, renter-friendly fixtures as an alternative to standard chrome plumbing products, generated $3.9 million in revenue last year and has about 35,000 active subscribers. The company says it is on track to surpass $10 million in revenue this year.
GoKawiil's interpretation of the reporting above, not reported fact.
The company's growth suggests demand among renters, particularly younger generations, for customizable home products that don't require permanent installation. Fix's framing of the plumbing industry as slow to innovate points to a potential gap that smaller, design-focused brands could exploit in a market long dominated by a few finishes and materials. Continued subscriber growth could indicate sproos! is tapping into broader shifts in how younger consumers approach home decor despite not owning their living spaces.
- Sproos! launched in 2022 after founders raised roughly $250,000 from personal networks.
- Revenue hit $3.9 million in 2025, with projections of $10 million this year.
- The brand targets renters with colorful, customizable plumbing and bath fixtures, departing from traditional chrome-only designs.
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Published there as: “These Plumbing Pros Are Using a ‘Jackpot’ Strategy to Fix Your Boring Bathroom. Their Colorful Business Made $3.9 Million Last Year.”
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