GoKawiilSproos! grows to $3.9M revenue with colorful renter-friendly bathroom fixtures
Plumbing veteran Benjamin Fix and co-founder Greg Reinecker launched sproos! in November 2022 after raising about $250,000 from friends and professional contacts. The direct-to-consumer home and bath brand, which sells colorful, renter-friendly fixtures as an alternative to standard chrome plumbing products, generated $3.9 million in revenue last year and has about 35,000 active subscribers. The company says it is on track to surpass $10 million in revenue this year.