GoKawiilArsenal unveils custom club typeface after five-year design project with David Rudnick
Designer David Rudnick, an Arsenal supporter, worked with the club's brand team including James Kirkup over roughly five years to create a bespoke typeface intended to be unique to Arsenal. Rudnick says he approached the club with the idea of building a visual identity system no other football club could replicate, developed incrementally without a fixed preview of the final design.
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A custom typeface built over several years signals a long-term investment in brand identity rather than a quick marketing asset, which could help Arsenal distinguish itself visually from rivals across merchandise, digital platforms and matchday materials. Rudnick frames the project as rooted in fan passion rather than a standard agency brief, suggesting clubs may increasingly treat typography as part of deeper identity-building rather than one-off campaigns.
- David Rudnick, an Arsenal fan, pitched and designed a bespoke typeface for the club.
- The project took around four to five years, developed in stages with the club's brand team.
- Rudnick says the goal was an identity system unique to Arsenal, not a short-term marketing brief.
Source: itsnicethat.com — Olivia Hingley, 2026-10-12
Published there as: “David Rudnick on "borderline impossible" process of designing Arsenal typeface”
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