GoKawiilArsenal unveils custom club typeface after five-year design project with David Rudnick
Designer David Rudnick, an Arsenal supporter, worked with the club's brand team including James Kirkup over roughly five years to create a bespoke typeface intended to be unique to Arsenal. Rudnick says he approached the club with the idea of building a visual identity system no other football club could replicate, developed incrementally without a fixed preview of the final design.