GoKawiilPlex adds Fandango movie-ticket purchasing to its streaming app
Plex has partnered with Fandango to let US users buy movie theater tickets directly from title pages for films currently playing in theaters. The integration uses Kochava for attribution tracking, letting studios and advertisers measure how campaigns translate into ticket sales. Fandango, which sells tickets for 31,000 US theater screens, gains access to Plex's viewing and search data to gauge audience intent.
GoKawiil's interpretation of the reporting above, not reported fact.
The deal signals Plex is trying to turn its content-discovery data into a new revenue stream beyond its core media server software. By tapping into what Fandango calls viewers' 'discovery signals,' studios and advertisers could gain more precise insight into which streaming behaviors predict theater attendance, potentially reshaping how movie marketing budgets are targeted.
- Plex users in the US can now buy Fandango movie tickets directly from streaming title pages.
- Kochava integration lets studios and advertisers track how campaigns convert into actual ticket purchases.
- Fandango gains access to Plex's streaming and search data, covering over 100 million monthly viewing decisions, to assess audience intent.
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See NVIDIA Shield TV Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: arstechnica.com, 2026-10-15
Published there as: “Plex now helps sell movie theater tickets”
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